Digitalization: where is the post-crisis human being? Phygital response Marketing vs Communication

The crisis has accelerated digitalisation, at the same time disrupting the daily life of Marketing and Communication professionals. How to face so many changes? Half-physical, half-digital, communication is changing. 🤔 So where to turn? “Phygital” would be the answer. After all, why choose when you can offer both? 😎 But do we know and can we really handle this hybrid practice? To better understand this acceleration in two dimensions, the We Are COM team conducted an unprecedented survey in partnership with its colleagues from DigitalCMO.fr, a media specializing in marketing and new technologies, and the GE Communication agency. challenges of the hybridization of our communication devices (and not only events!), the uses of our targets and the practices of us other communicators? How to replace the human in a hybrid world? Are there any differences in perception with our colleagues from the…