Health communication: how do brands build trust?

The diagnosis is clear, consumers struggle to trust brands, or even distrust them. The We Are COM team, in partnership with the Health Communication Festival, therefore naturally asked itself, how to (re)establish this fundamental trust? 🤔 How to restore a sincere relationship between the French and brands? What are the good practices on the subject of Health? After a diligent auscultation of communication strategies, the We Are COM team reveals the small and big secrets of brand trust. On the program: reminder shot and inspiration the word to the pros replay video slides of the presentation 💡 Health Communication: reminder shot and inspiration The Health sector has been impacted in recent years by: Digitalization has accelerated while the sector was traditionally more focused on print media. Personalization…

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