The diagnosis is clear: consumers are struggling to trust brands, and are even wary of them. The We Are COM team, in partnership with the Festival Communication Santé, naturally wondered how to (re)establish this fundamental trust? 🤔How can we re-establish a sincere relationship between the French and brands? What are the best practices on the subject of Health? After a diligent examination of communication strategies, the We Are COM team reveals the big and small secrets of brand trust. On the program: booster shot and inspiration the floor to the pros video replay slides from the presentation 💡 Health Communication: booster shot and inspiration The Health sector has been impacted in recent years by: Digitalization has accelerated while the sector was traditionally more focused on print media. Personalization has gained ground in the face of…
Health communication: how do brands build trust?
