🚀 On the occasion of the launch of the new brand identity "La Poste Groupe", the We Are COM team questioned Marie-Aude Dubanchet, Communication Director of the first local group in France. 👀 When we learned that La Poste – an iconic brand fundamentally rooted in French life – had decided to revolutionize its graphic codes, we wanted to know more. So, what are the undersides of this new corporate territory revealed by a colorful campaign? How to communicate on all known and unknown facets of the Group to the general public and its employees? How to position a corporate identity without overshadowing a powerful retail brand? Immediate delivery of best practices! 📩 🤓 Hello Marie-Aude, you are Communications Director of the La Poste group. So, to start, we would like to know your definition of Communication. Rather than…
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