To help you situate yourself and ask your boss for a raise, the We Are COM team reveals the salaries of communicators in 2022, thanks to the annual salary study carried out by the recruitment firm Page Group. Revelations (or not).
No inflation on the remuneration of communicators for the fourth consecutive year, after a series of decreases. We take note that the professions with dual expertise (COM + Digital, COM + Finance, COM + HR, COM + Marketing) always earns a bonus.
Dual expertise makes it possible to respond more quickly to the challenge of personalized communication. Digital is accelerating this movement by becoming omnipresent in organizations and their communication strategies. It does not make communicators disappear, it accelerates the transformation of their jobs and creates new ones! Thus, social media, the main lever of influence, is increasingly becoming an acquisition tool: we are talking here about “social media acquisition”. Brands must talk to their consumers, personalize the conversation and always acquire new ones through platforms such as Facebook, Instagram, LinkedIn, Twitter, Twitch or even Tiktok, whose audience of these 2 new social networks have exploded after containment in 2020.
To steer increasingly cross-functional projects, the Marketing & Communication Departments recruit profiles who demonstrate a high level of vision while maintaining a very operational dimension. There is thus a decompartmentalization of expertise.
Towards an accentuation of the Communication + Digital mix
There is a growing deployment of the actions ofinbound marketing (and its variant inbound recruiting in HRD), the foundations of which stem from a mature Brand Content strategy which guarantees the brand's otherness (above products, services) while offering automated routes.
The Community Managers continue to ensure the dissemination of content and interactions with customers / prospects on social media while ensuring the brand's e-reputation. They are usually attached to a Social Media Manager, in charge of defining the brand's social approach.
Today more than ever, profiles that affect the customer experience are favored. The health crisis has brought about a rapprochement between models of physical communication and those of digital communication. This evolving complementarity encourages the recruitment of Product owners, UX / UI, Designer, etc.
Digital profiles, bounty hunters
La hunt for real digital talent stay fierce for the communications recruiters companies which for the oldest established in the digital ecosystem (pureplayers, online banks, web media etc.) are more in search of optimization of their assets; while the more recently disembarked companies (physical retailers or start-ups) on digital transformation subjects are doing well. They have the opportunity to benefit from the skills and professional perspective of candidates from pureplayers to better structure themselves and upset the established order. Main consequence: the increase in salaries is focused on the most digital and experienced profiles, due to the shortage of digital talents with dual skills.
Some numbers ?
- 40% of digital jobs are located in Île-de-France.
- 37% of communications and marketing jobs are permanent.
The gross annual fixed remuneration grid in K €
|POSITION||0 to 2 year-olds||2 to 5 year-olds||5 to 15 year-olds||a|
|Press Relations Officer||28-32||30-40||40-45||Stable|
|HR Communication Officer||28-30||30-35||35-40||Stable|
|Financial Communication Officer||32-45||40-65||60-90||Stable|
NB: the salaries presented here correspond to the employment market in Île-de-France.