To help you situate yourself and ask your boss for a raise, the We Are COM team reveals the salaries of communicators in 2025, thanks to the annual salary study carried out by the recruitment firm Page Group. Revelations (or not).
No inflation on the remuneration of communicators for the fifth consecutive year, after a series of decreases. It is noted that the professions with dual expertise (COM + Digital, COM + Finance, COM + HR, COM + Marketing) always wins a bonus. Without forgetting of course the expertise on artificial intelligence.
Indeed, brands must adapt to new artificial intelligence tools. A true revolution in the way we approach our jobs, AI has now become indispensable.
To steer increasingly cross-functional projects, the Marketing & Communication Departments recruit profiles who demonstrate a high level of vision while maintaining a very operational dimension. There is thus a decompartmentalization of expertise.
Towards an accentuation of the Communication + Digital mix
There is a growing deployment of the actions ofinbound marketing (and its variant inbound recruiting in HRD), the foundations of which stem from a mature Brand Content strategy which guarantees the brand's otherness (above products, services) while offering automated routes.
The Community Managers continue to ensure the dissemination of content and interactions with customers / prospects on social media while ensuring the brand's e-reputation. They are usually attached to a Social Media Manager, in charge of defining the brand's social approach.
Today more than ever, profiles that affect the customer experience are favored. The health crisis has brought about a rapprochement between models of physical communication and those of digital communication. This evolving complementarity encourages the recruitment of Product owners, UX / UI, Designer, etc.
Digital profiles, bounty hunters
La hunt for real digital talent stay fierce for the communications recruiters companies that, for the oldest established in the digital ecosystem (pure players, online banks, web media, etc.) are more in a search for optimization of their assets; while the more recently arrived companies (physical retailers or start-ups) on the subjects of digital transformation are doing well. They have the opportunity to benefit from the skills and professional perspective of candidates from pure players to better structure themselves and shake up the established order. Main consequence: Salary increases are focused on the most digital and experienced profiles, due to the shortage of dual-skilled digital talent.
Some numbers ?
- +3,8% increase in salaries these last 12 months
- 223 job offers published in France in the last 12 months
The gross annual fixed remuneration grid in K €
| POSITION | 0 to 2 year-olds | 2 to 5 year-olds | 5 to 15 year-olds | Evolution |
|---|---|---|---|---|
| Communication Assistant | 24 – 28 | 28 – 32 | 30 – 36 | Stable |
| Communication Manager | 30 – 34 | 35 – 40 | 40 – 45 | Rise |
| Community manager | 30 – 35 | 35 – 45 | 45 – 70 | Stable |
| Press Relations Officer | 28 – 32 | 30 – 40 | 40 – 50 | Stable |
| Web Editor | 25 – 30 | 30 – 35 | 35 – 45 | Stable |
| Acquisition manager | 35 – 42 | 40 – 45 | 45 – 65 | Rise |
| Event Manager | 28 – 32 | 30 – 35 | 35 – 45 | Stable |
| HR Communication Officer | 28 – 32 | 30 – 40 | 35 – 45 | Stable |
| Financial Communication Officer | 35 – 45 | 40 – 65 | 60 – 90 | Stable |
| Communication manager | 45 – 60 | 50 – 70 | 70 – 90 | Rise |
| Communication Director | 70 – 100 | 90 – 120 | 120 – 180 | Stable |
NB: the salaries presented here correspond to the employment market in Île-de-France.
