Paronomasia, chiasmus, oxymoron… Our French lessons are a long way away. 📚 Nevertheless, they could prove useful for your next brainstorming session to develop a claim. A good slogan must be striking and catchy. And for that, what could be more effective than a literary and playful structure that remains in our memory? "Style is the clothing of thought" said Seneca. Indeed, style exalts the expression of reflection. ✨ And the good news is that it is not reserved only for men and women of letters since some advertising slogans rival the most famous adages of our favorite authors. So communicators, the We Are COM team makes you revise the figures of speech in this TOP of literary slogans from yesterday and today. 🤓#1 "Don't live to clean, but clean to live", Mr. Clean 🧞Chiasmus, why? Chiasmus opposes two ideas in a symmetrical and…
TOP 10 of the most literary slogans in the French language
