Yes to creativity at the service of useful communication!

Didn't Victor Hugo say "a lion that imitates a lion becomes a monkey"? 🤓 Yes, only creativity allows you to stand out. Communication is no exception to this truth, and even more so in the digital age. On social networks, content is ever more numerous, formats ever more varied and Internet users ever more solicited... So how can we put originality back at the center of any strategy to capture the attention of our audiences? How can we get a message across that can pique the curiosity of our targets in the face of growing infobesity? 🚀 The We Are COM team went to seek advice from the experts at the Creative Factory of the Communication department of Pôle emploi. Romuald Chemineau-Gricourt and Pascal Huguet, true PROs in terms of content innovation and members of the We Are COM Club, share with us their secrets of flawless creativity.…

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