Masters of Mass Manipulation with David Colon

Acting in the shadows or in the light, the masters of manipulation design persuasion techniques every day that upset our behavior. 🎭 Because persuasive communication is omnipresent, sometimes dictating to individuals their desires and needs, making and undoing their consents, the We Are COM team has decided to dedicate a We Are COM club workshop to the foundations of this art of manipulation. 💡 And to enlighten us, who better than the expert in mass manipulation and propaganda phenomena, David Colon? This historian reviewed the journey and the exploits of the 20 greatest professionals of manipulation of the last century, in his book The masters of manipulation, a century of mass persuasion. So how did the great manipulators of the XNUMXth century manage to revolutionize persuasive communication? What lessons can be learned from...