Can brands still be universal?

Jeff Bezos, founder of Amazon, says: "your brand is what people say about it when you're not in the room." 🧐 And what does the public think of brands? Should they be universal or confidential? What are the new expectations of consumers? 👀 These are all questions that the We Are COM team shared with the Viavoice Institute, which conducted an exclusive study of 1.000 French people*. The results are here! 👇During a workshop of the We Are COM Club, Arnaud Zegierman, a fascinating sociologist and associate director of the Viavoice Institute, deciphered with us the results of this survey on the underside of brand attractiveness. 🤓 Here we go for an analysis of consumer expectations in France in 15 questions! watch the replay of conference #1 What is the impact of company size on attractiveness? In general, it emerges…

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