Can brands still be universal?

Jeff Bezos, founder of Amazon, says: “Your brand is what people say about it when you're not in the room. 🧐 And precisely, what does public opinion think of brands? Should they be universal or confidential? What are the new consumer expectations? 👀 These are all questions that the We Are COM team shared with the Viavoice Institute, which conducted an exclusive study with 1.000 French people *. The results are here! 👇 During a Club We Are COM workshop, Arnaud Zegierman, a passionate sociologist and associate director of the Viavoice Institute, deciphered with us the results of this survey on the underside of brand attractiveness. 🤓 Let's go for an analysis of consumer expectations in France in 15 top time questions! see the replay of conference #1 What is the impact of company size on attractiveness? Of…