PR: journalists and communicators, a lasting relationship?

The press and communication are two inseparable sectors, yet the relationships between their players are not always easy. Between a lack of understanding and a lack of information, mutual trust between these professionals is often put to the test. 🙌 This is why the We Are COM team took a media training lesson with Véronique Faujour. Secretary General of Crédit Agricole SA This business leader, with a background combining the world of the press and that of communication, recently faced the Cash Investigation teams and questions from Elise Lucet. During a We Are COM Club workshop, Véronique shared her feedback with us as well as the recipe for establishing a lasting relationship between information professionals. Journalism, communication, trust: a dive into the heart of good practices in press relations and an investigation into the behind-the-scenes of the Cash Investigation show. 🎬 Let's go, action! an update on the…

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