The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. Let's go for an overview of Press Relations and Influence in this episode #17! 😎 A few words about press relations and influence jobs Creating bonds of trust is the basic principle of press relations and influence jobs. 🛠 These jobs are the builders and guarantors of a company's brand image, its reputation and its e-reputation. Press relations, also called media relations, represent any form of communication established between a public relations specialist and the media. While influence corresponds to any action consisting of arousing interest, promoting a product, convincing and inciting an audience. To learn more about the professions of press relations and influence, do not hesitate to consult our episode #9. This way ! Words from experts On the advertiser side, we are lucky to receive Séverine…
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