No, print is not dead! 🤓 In the digital age, companies' communication channels have multiplied, sometimes even to the detriment of communicators who no longer really know where to turn. Websites, social networks, newsletters, blogs, intranet… Yet, the digital doesn't do everything. As Woody Allen stated, " Eighty percent of success lies in being seen So why neglect print media, the true tools of visibility? Communicators, wouldn't it be more sensible to take advantage of all the communication spaces available to us?
To restore print to its former glory, the We Are COM team presents its TOP non-digital mediaEssential for brand communication, these are original visual solutions that will broaden your target audience and set you apart from the competition. Let's take a look at the best media that... print "In our memories. 😉"
TOP print media
#1 – The business card
The business card constitutes The most essential printed material for any business. This basic communication tool conveys essential company information in a highly concise manner. It's crucial not to overload this document, which must be understood instantly. It's recommended to limit yourself to the company logo, the cardholder's name and position, and of course, their contact information.
👌 The considerable advantage of the business card lies in the fact that it fits into any pocket. During face-to-face meetings – trade shows, meetings with potential clients, etc. – it generates a very special connection between the holder and the recipient. Ultimately, the connection is solidified and endures thanks to this small, easy-to-carry printed support and lasting. By the way, did you know there's a real ceremony for handing out a business card in China? You must hold the card with both hands and tilt your head slightly; the card must be presented in such a way that it can be read in person. When the cards are distributed, keep them close to you, on the table or in your hand, throughout the entire conversation.
Note that business cards can also be made available to people in your network, so that they can recommend you and therefore distribute them as well. essential support promotes transmission and dissemination.
#2 – The brochure / The catalogue
The brochure and the catalogue are supports Print materials capable of showcasing a company's values, products, and services. These formats, which most often employ sophisticated storytelling techniques, truly tell a story. And what better way to connect with a customer than by appealing to their emotions, by telling them a beautiful brand story? ????
However, a word of caution. A brochure is first and foremost a sales tool, and its creation requires a high level of professionalism, both in terms of form and content. This material must be both clear and high-quality, as it accompanies the sales team. It must constitute a compelling sales pitch.
The term "catalogue" is more commonly used in the B2B sector. This publication, generally more substantial than a brochure, must strive for comprehensiveness. With a catalogue, a company can better showcase its product offerings and enhance its ability to entice customers by providing numerous references that allow them to envision the products.
#3 – The corporate gift
Who doesn't appreciate freebies? These small corporate gifts, which accompany us on a daily basis, allow brands to directly insert themselves into the lives of their audiences, while sending them a specific message. 🎁 Mugs, tote bags, umbrellas, pens and other items are all tools that can increase brand awareness.
Why communicate viaadvertising items Because there's something for everyone and every budget. Want to promote environmental values? Opt for seeds to plant. More tech-oriented? Offer connected keychains. In short, promotional items are the perfect medium, always appreciated and memorable, while embodying a positive brand image.
#4 – Custom Packaging
Packaging is the showcase of a product, a crucial showcase in the mental process of brand preference. So, have you ever considered custom packaging, personalized packaging capable of conveying powerful messages to specific target audiences? This is the ultimate indirect marketing tool, which naturally optimizes brand awareness through the ever-present phenomenon of word-of-mouth.
Beyond being an asset for prospecting, personalized printing is an asset for the customer experience. 🛍 This communication strategy has the advantage of building loyalty among existing customers, who are invariably satisfied with the aesthetics, originality, and even the uniqueness of personalized packaging.
Finally, this marketing technique is relatively accessible. And note that, more often than not, you can benefit from tiered pricing for your orders.
#5 – The flyers
📄 Finally, here's a quick reminder about the usefulness of flyers, a printable medium that can be produced in large quantities for a very low price. Whether distributed or made available to everyone, targeted or not, flyers inform the public about company news and pique their curiosity: promotions, product launches, events, contests… In short, this An inexpensive print communication tool guarantees a considerable increase in website visits from a company.
Bonus – The QR code!
Because in communication everything is a question of consistency, and because print is never far removed from digital and vice versa, Don't forget the QR code! ✅ This incredibly practical digital code, which allows you to download an application, redirect to a website, play a video… constitutes a incredible time saving for your clientsA reflex that has become even more ingrained since the introduction of health regulations.
So, whether you're into business cards, brochures, catalogs, promotional items, packaging, or flyers, why not print a QR code on your printed marketing materials? 😉
