Committed communication, Matmut's raison d'être

Peter Drucker said: “The purpose of an organization is to enable ordinary people to do extraordinary things. » So, how can you live your purpose every day? How to put individual benefit at the service of collective benefit? 💡 To see more clearly on these fundamental identity issues, the We Are COM team went to find Stéphanie Boutin, Deputy General Director in charge of Communication and CSR of the Matmut Group and member of the We Are COM Club. 🚀 On the occasion of the launch of Matmut's new brand identity, Stéphanie Boutin spoke about the underside of this major plan: redefinition of the DNA and overhaul of the reason for being. How does a mutual company reaffirm its identity, while promoting its uniqueness? What does this new moving logo hide? A lesson in communication…