“It takes 20 years to build a reputation and 5 minutes to destroy it. If you keep that in mind, you'll do things differently!” said the great Warren Buffet. 🤓 Well, it's precisely with this in mind that Frédéric Fougerat, a key figure in communications, embarked on the agency adventure by founding Tenkan Paris. With his experience as Director of Communications (Altran, Elior, Foncia, etc.), Frédéric Fougerat now puts his expertise to work on the image and reputation of sensitive personalities. The We Are COM team wanted to know more about this new project. 🚀 Building an image and crisis management, he reveals his new strategy of anticipation and reaction in the age of immediacy. A lesson in reputation, given by the most influential communicator! 😎 Hello Frédéric, DirCOM for over 35 years, you shared your vision with us…
Image and reputation are not abstract concepts
