Let's first recall the obvious, brand creation cannot be improvised. This is not a task in which one can embark at the last minute, too many imponderables and negative legal results could cause this crucial mission to fail. But communicators, let's not panic. 🤓 Setting up an ad hoc methodology is the solution. Only the latter is able to mitigate the impact of these factors, and guarantee the success of your naming project. So what are the main hurdles to overcome, chronologically? Let's go for a 4-step COM lesson, taught by Jacques Seidmann, naming expert and founder of the MàLT agency. 🙌 #1 – Before the launch 1️⃣ Believing in the name-miracle that makes everyone agree is an illusion. This expectation could well be the main factor in the failure of internal naming. Beware also of the failure factor concerning the steering of participation internally.…
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