“Citius altius fortius”, brands are also seeing faster, higher, stronger with Paris 2024. 🥇 Communicators, are you up to date on sponsorship strategies? How do brands invest in these particular communication spaces? How do they make themselves visible, while differentiating themselves from other sponsors? What activation levers are they putting in place? You want to know everything ? 🚀 That's good, the We Are COM Club sought advice from Decathlon and Accor, two official partners of the next Olympic and Paralympic Games. Sylène Chevalet, Director of Paris 2024 Communications at Decathlon and Stéphanie Dartevelle, VP Major Sport Events & Everyday Experiences at Accor, agreed to talk about their activation strategies. 🏁 Great start! Expert words Sylène Chevalet, Director of Communications Paris 2024 at Decathlon Stéphanie Dartevelle, VP Major Sport Events & Everyday Experiences at Accor The…
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