Sponsorship: what activation strategies for brands before Paris 2024?

"Citius altius fortius", brands also see faster, higher, stronger with Paris 2024. 🥇 Communicators, are you up to date on sponsorship strategies? How do brands invest in these particular communication spaces? How do they make themselves visible, while differentiating themselves from other sponsors? What activation levers do they put in place? You want to know everything ? 🚀 That's good, the Club We Are COM went to take advice from Decathlon and Accor, two official partners of the next Olympic and Paralympic Games. Sylène Chevalet, Paris 2024 Communications Director at Decathlon and Stéphanie Dartevelle, VP Major Sport Events & Everyday Experiences at Accor, have agreed to discuss their activation strategies. 🏁 Top start! Words from the experts Sylène Chevalet, Paris 2024 Communications Director at Decathlon Stéphanie Dartevelle, VP Major Sport Events & Everyday Experiences at Accor The sponsorship…