Tradition or communication action, real intention or obligation? 🎊 It's time for companies to wish a happy new year to their audiences. Like a business card, the greeting card is a must-have for brands in January (or even as early as December). However, seemingly simple to implement, the latter can prove to be a real headache for communicators. 🤯 This is why, once again, the We Are COM team has decided to help you. Greeting card, why and how? We decrypt. The greeting card, why? Make an act of presence Wishing a happy new year to your customers, prospects or employees is a totally disinterested way of affirming the relationship (and occupying the field). The greeting card is a communication action a priori devoid of any opportunism, which nevertheless impacts performance...
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