Tradition or communication action, real intention or obligation? 🎊 It's time for companies to wish their audiences a happy new year. Like a business card, the greeting card is a must-have for brands in January (or even in December). However, although it may seem simple to make, it can turn out to be a real headache for communicators. 🤯 This is why, once again, the We Are COM team has decided to come to your aid. Greeting cards, the why and how? We decipher. The greeting card, why? Make an appearance Wishing your customers, prospects or employees a happy new year is a completely disinterested way of affirming the relationship (and occupying the field). The greeting card is a communication action that is a priori devoid of any opportunism, which nevertheless impacts marketing performance on the…
Greeting card, THE instruction manual
