Press relations: how does the Mutualité Française put social protection at the heart of the debates?

Did you know that Mutualité Française protects more than 35 million French people? And maybe you too. Its national federation has nearly 500 mutual societies spread across France. 🎙 She is a real actor in public life, who is involved in social protection issues. But how can a company enter the public debate? How can we raise awareness among the public and politicians about the challenges of our sector, in this case health? What is the recipe for legitimate speaking out? 🤓 To see things more clearly, the We Are COM team went to meet François Rauch, communications advisor and previously director of communications for the Fédération nationale de la Mutualité Française and member of the We Are COM Club. He reveals to us a media strategy like no other... To begin, what is your definition of press relations? I would say that…