Influence is everywhere! Platforms are multiplying, content creators are aiming for more and more quality and communities are constantly growing. Not always easy to find your way around? 🤯 The We Are COM team comes to your rescue by deciphering this changing phenomenon and exploring influencer relationships with 3 experts. How to put influence to work for your brand? How to optimize your influencer relationships? Malaïka Coco, Head of Communication and Responsible Influence at the Bel group, Claire Doisy, Head of e-influence, within the communication, brand & engagement department of the Orange group and Jean-Arnaud Murphy, Influence manager sport at Parions Sport (FDJ) shared their best practices with the We Are COM Club. 👀 Together, let's explore the workings of influence, this particular activation, this playground of creativity that is nevertheless drastically regulated. Malaïka Coco, Head of Communication and Responsible Influence at the Bel group…
Influencer relations: how to manage them well?
