Le Club We Are COM has been exploring the new tools of artificial intelligence. For a general overview of these new technologies applied to communication: analysis of the sector, its players, and fun facts about brands, 👉 right here 👈. On the other hand, if you want to delve deeper into the practice of these new AIs and get used to handling the prompt, you've come to the right place! 😎
Yes, the We Are COM team, which doesn't like to do things halfway, wanted to go further in its analysis of new AI tools, by testing ChatGPT and Midjourney for you. A practical guide to becoming a true artist of the prompt. (I.e.
Focus on ChatGPT
ChaGPT is a text-generating artificial intelligenceAccess to previous versions is free through OpenIA. If you wish to use the latest version, you have two options: subscribe to a premium account or go through the... search Bing.
ChatGPT, the user manual
On ChatGPT, theInternet users starts a conversation with the artificial intelligence. To do this, He must draft a request, called a "prompt".On the left side of his screen will always be the history of his discussions, that is to say the different replies to his prompts.
It is possible to get several answers to the same prompt, and even to refine themIf you are not satisfied with the AI's output, you can ask it to generate another. If you are only partially satisfied with the output, you can ask it to rewrite a specific section, elaborate on a particular point, or optimize the text for SEO.
Moreover, do not hesitate to make multiple requests; this artificial intelligence learns from your prompts and recommendations.
ChatGPT, a practical case study
The We Are COM team asked ChatGPT to pretend to be a community manager from the SNCF group, responsible for communication on LinkedIn, and to provide him with a calendar editorial respecting specific themes, with visual ideas, all in the form of a table.
You will notice that the image descriptions are generated in English. This is to better integrate them with Midjourney, a tool that only works in English.
The success of creation on ChatGPT lies solely in the art of the prompt. At least four elements must be included: the role, the action, the style, and the format. However, there is no maximum. Add as many constraints, both in terms of content and form, as you wish. A successful prompt is an ultra-detailed prompt.
A successful prompt is an ultra-detailed prompt
There's the art of speed, certainly, but also the art of proofreading. The responses generated by ChatGPT all seem to make sense, since they stem from strong probabilities; however, their accuracy is never guaranteed. Pay particular attention to time concepts. Even though this artificial intelligence usually handles dates well, it struggles to grasp calendars.
Generally, Pay attention to the plausibility of the information. Furthermore, if you ask ChatGPT, "Is this information real?", it might reply, "I can't say if it's real." Also, The art of proofreading is fundamentally inseparable from the art of the prompt.
The art of proofreading is inseparable from the art of the prompt
Do you want to take your prompt writing skills to the next level? 🚀 🚀 The We Are COM team invites you to Download his list of 15 inspiring prompts, for communicators.
ChatGPT, and what about tomorrow?
Today, this tool relies on an existing corpus. Tomorrow, it will be able to develop plugins, connect to the entire internet, and even to Zapier. In other words, by generating an editorial calendar, ChatGPT will be able to automate its visuals, proofreading, publishing, etc.
Another topic that remains to be explored is that of...AutoGPTThis AI goes even further, sinceIt generates its own prompts and therefore answers its own questions by connecting different services.Furthermore, this current revolution does not require going through ChatGPT.
Focus on Midjourney
Midjourney is the artificial intelligence specializing in the creation of visualsThis tool often frightens those who want to get started. Let us explain!
Midjourney, the user manual
First of all, to access Midjourney, you need to create a free account on Discord, an online chat tool originally developed for video games. Midjourney is an AI based on interaction, in which you will need to join a discussion., called the "lounge".
It is once this living room is integrated, that You will be able to write your prompts, in English and always preceded by the phrase "/imagine:"On Midjourney, every request and every image you upload is made public. All of the community has access to what each user is doing. Looking at what's being done around you can also guide you in your initiation.
When you're starting out with this AI, you can also configure settings directly on Discord: speed, quality, version… But to be perfectly honest, the We Are COM team recommends always selecting the latest version. 😊
Speaking of which, The bandwidth of the free version is limited to 40 minutes.And you should know that generating a visual can take between 40 and 60 seconds. If you prefer not to be limited in your creations, you can subscribe to the paid version. This version has the advantage of providing you with royalty-free visuals that can be used for commercial purposes.
Midjourney generates 4 visuals per prompt. Based on this, it is possible to go further by requesting variations or versions.
Midjourney, case studies
Make sure that this artificial intelligence correctly understands your request.Let's take the example of SNCF's editorial calendar and one of the prompts generated by ChatGPT, intended for Midjourney. For a well-known company, the visuals will be targeted, as these results show. However, this can prove more complicated for small and medium-sized enterprises.
Here is more some examples of promptsYou will notice that no information is left to chance, right down to specifying the desired camera model.
With Midjourney, you can go even further: vary styles, vary positions, merge multiple visuals, generate background images or characters, and more. With this tool, The key is to explore, experiment, and have fun..
Finally Midjourney is also an artificial intelligence that gives "boosts" to communicators. Did you know that this tool was capable of performing benchmarks, creating new profile pictures for your entire communications team, converting text to audio and vice versa, generating original music, or even summarizing... content springs?
Midjourney, how to create the perfect prompt?
