Best practices in glocal communication: from local to global

The We Are COM Club invites you on a journey, a journey from the global to the local. 🌍 What communication strategies should be put in place, from the regional to the international scale? How to adapt to a territory to better shine? 🚀 During a special “glocal” workshop, we will share with you an overview of the best practices of Crédit Agricole d'Ile-de-France, Decathlon in France and the Bureau Veritas group internationally. And to go further, do not hesitate to consult our 7 examples to follow in terms of glocal communication strategy. Local communication from Crédit Agricole d'Ile-de-France Xavier Bouffort, Traffic manager at Crédit Agricole d'Ile-de-France The structure of the regional bank Xavier Bouffort: Crédit agricole d'Ile-de-France is one of the 39 Regional Banks which make up Crédit Agricole in France. Being an autonomous and full-function bank, the same goes for all our communications and strategies…

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