Ah digital sobriety… Yes in principle, but in practice? 💡 Between our filled email boxes, continuous messages, virtual meetings... it's not always easy to make this sobriety a reality. But rest assured, the team We Are COM comes to you as reinforcements and gives you his 10 commandments for greater moderation PRESENCE. 🤓 Let's find the perfect balance between well-being and productivity.
Digital sobriety: the commandments of the communicator
#1 – Electronic devices, you will disconnect
Are we breaking open doors? Perhaps, yet far too many electronic devices remain on, or on standby when we leave our premises. To save energy, nothing is more effective than turning off your computer, your printer, your power strips under the desk… turn everything off! And when you use your devices, don't hesitate to adjust the brightness of their screens, it's always a win.
👉 And to go further? Invest in energy-efficient computer screens or even smart chargers to limit overconsumption of electricity when your devices remain on standby.
#2 – Emails, you will organize
Email pollutes. We would like to tell you to boycott your mailbox, but it is simply impossible; especially since we would like to continue to count you among the assiduous readers of our newsletter. So how can you reduce the carbon footprint of your emails? By managing them effectively. Thoroughly organize your inbox, create folders, use filters, and most importantly keep only those you want to keep. Not stupid !
To avoid any unnecessary pollution, regularly delete your messages already processed (those that will not end up stored in an "important" folder) and unsubscribe from newsletters useless and others content advertisements that do not interest you or no longer. Moreover, we can never repeat it enough: it is pointless, ecologically speaking, to move your superfluous emails to your spam because this folder remains a storage. Remember to unsubscribe before deleting them permanently.
👉 For further ? Don't leave your inbox open all day. Predefine disconnection times: this will help your concentration and prevent your computer from continuously polling your email client. Except in an emergency, many emails do not require immediate response. So learn to disconnect by compartmentalizing your digital and non-digital tasks. Your eyes and your mind will thank you.
To illustrate all our arguments, we invite you to watch the educational film from Orange, on the occasion of their 2016 campaign Cleaning Day », yet more topical than ever.
#3 – The human, you will privilege
Save time, while reducing your carbon footprint, it is possible. As soon as the opportunity arises, prefer human encounters and face-to-face exchanges. Real interactions are more pleasant, but above all much more effective than endless videoconferences or endless email exchanges; especially between colleagues on the same floor of the same building.
👉 For further ? Do your colleagues live on the other side of the world? Favor telephone conversations, or even instant messaging, it will always be more efficient and less polluting than an email (even if it is much less polluting than a plane ticket, you might say!). 😊
#4 – Supports, you will rethink
Today, the over-reception of information is the bane of businesses. And this phenomenon is not confined to the digital world. Also pay attention to your paper prints. Limit them as much as you can.
When printing a document is really necessary, prefer black and white, remember to use simple fonts, to avoid wasting more ink than necessary and print double-sided of course.
👉 For further ? Limit the time you spend on online media and Social Media. Select reliable and relevant sources, to avoid any dispersion. Finally, to monitor while offline, simply download the content in PDF format and then delete it after reading.
#5 – Smart storage, you will exercise
Sort through your online files, and remember to regularly delete those that are no longer of any use to you. Archiving and then deleting unused documents will free up storage on your computer, which is good news for both him and you. Our tip: take 1 hour each month to do your little digital cleaning.
If you are short on time, know that it is possible to use durable storage solutions. Opt for the services ofaccommodation which have a responsible policy: renewable energies, recycling of IT equipment, etc.
👉 For further ? It is also possible to use cleaning devices to optimize your storage system. This solution deletes your unwanted files, without risking damaging your important files.
Digital sobriety: the commandments of communication
#1 – Emailing, you will reconsider
In communication, do withoutemailing is not possible; but reconsider it yes! For more sobriety, start by reducing the size of your content (especially images) and any attachments. Use compression software to reduce the size of the files you send. Also, pay special attention to the preview thumbnails of your videos. The heavier these are, the longer it will take for the e-mail to load and therefore the more electricity will be consumed.
👉 For further ? Why not encourage recipients to unsubscribe from your communications if they no longer wish to receive them? To do this, all you need to do is schedule a re-engagement campaign. It's also an effective way to sort through your mailing lists, to keep only the best recipients: your super readers. 😉
#2 – Sharing, you will encourage
Encourage file link sharing across your team (not multiple copies of the same file) by using collaborative project management tools. Thanks to this, save energy, preserve your storage and above all say goodbye to 24 useless versions of the same document.
Also favor the sharing of files in open and interoperable formats: PDF, PNGn OpenDocu, etc. Thus, they are accessible by all, without requiring the downloading of yet another specific software.
👉 For further ? Use online link sharing services, rather than sending your files directly to different platforms or couriers. Again, this avoids duplicates while having a positive impact on energy saving.
#3 – Social networks, you will rationalize
Does your business need to be present on ALL social networks? Rethink your strategy and streamline your online media presence. Focus only on the platforms that are of real strategic use to you vis-à-vis your priority audiences. In the same way, do not post chronically, prefer quality to quantity. An ingenious idea for your followers and for the planet.
👉 For further ? Not investing in all social media platforms is good. Not multiplying your accounts on the same platform is better. Why have 3 accounts on Twitter? If you can't answer this question, you know what you have to do. 😊
#4 – Data analysis, you will redefine
Analyze your data and measure your performance responsibly, using eco-responsible tools, including those that commit to reducing their carbon footprint. But above all, be sure to collect ONLY the data necessary for your evaluation. In other words, do not collect data excessively, limit yourself to those which really contribute to the analysis of your objectives defined beforehand, at the launch of your communication action.
👉 For further ? By carrying out regular and targeted data analysis, you will be able to monitor your progress and adapt your communication actions in real time. Second advantage? This will avoid unnecessarily overloading your next performance measurements with digital resources. To communicate more responsibly, everything is always a question of organization.
#5 – And you will never forget to communicate, it's your job!
Finally, COMMUNICATE! 📣 Digital sobriety should no longer be an abstract concept. As communicators, we must alert, raise awareness, keep informed and support employees towards greener productivity. We are the spokespersons for the responsible transition of our companies, so let's communicate tirelessly.
♻️ On this, the We Are COM team wishes you a lot of digital sobriety and encourages you to consult are TOP responsible communication books.