Public services play an essential role in our societies; they serve collective well-being. But how does communication serve these institutions? 📣 How can we make information accessible to everyone, across the entire country? What actions should be implemented to provide collective and tailor-made solutions? Who better to answer the We Are COM team's questions than Estelle Denize, formerly Director of Communications and Secretary General of the Board of Directors of Urssaf (2017-2023)? 🤓 In this more than inspiring interview, this public communication expert gave us the inside story of a positive-impact strategy. 🎯 Interview conducted on July 1, 2023. Hello Estelle, to begin, we would like to know your definition of public communication? Public communication is at the service of the general interest. Before each of our communication actions, we ask ourselves the question of...
Urssaf: deciphering a communication serving the general interest
