Public services play an essential role in our societies, they serve collective well-being. But how does communication serve these institutions? 📣 How can information be made accessible to everyone, throughout the territory? What actions should be implemented to provide collective solutions and tailor-made solutions? Who is better placed to answer the questions of the We Are COM team than Estelle Denize, Director of Communication and Secretary General of the Board of Directors of Urssaf? 🤓 In this more than inspiring interview, this expert in public communication gives us the inside story of a strategy with a positive impact. 🎯 Hello Estelle, to begin with, we would like to know your definition of public communication? Public communication is at the service of the general interest. Before each of our communication actions, we ask ourselves the question of the positive impact, the benefit on the collective. Urssaf is above all…
Urssaf: deciphering a communication serving the general interest
