Institutional communication: recipes from the integrated report

Communicators, the We Are COM Club encourages you to ignore preconceived ideas about the integrated report. No, the integrated report is not invariably a boring document. No, the integrated report is not just a financial press release. No, the integrated report is not reserved for a small handful of internal employees... Alongside the experts, Raphaëlle Marcadal (RATP Group), Diana Charbonnier-Biyong (Orange) and Laurent Amiand (French Red Cross), let's restore the image of this real communication document. What are their recipes for an integrated report that is as engaging as it is interesting? Editorial line, graphic charter, content creation, tone, layout, digital sobriety… nothing is left to chance in the development of the perfect integrated report. The integrated report according to the RATP Group Raphaëlle Marcadal, Communications Department – ​​Institutional Communications & RATP Group Brand The RATP Group COM team Raphaëlle Marcadal: First of all, it seems necessary to me to…