Everything you need to know about sponsorship before Paris 2024

As the 2024 Olympic and Paralympic Games approach, the We Are COM team has put together a brief summary of everything you need to know about sponsorship activations. And as the We Are COM Club is insatiable with curiosity, it went to interview the Sanofi, Carrefour and Danone groups to learn everything about the strategies of these exceptional partners. The report of an inspiring workshop can be found here! Sponsorship, why and for whom? For what ? Here are 3 good reasons to get into sponsorship. It influences awareness and increases brand preference It promotes sectoral expertise It animates the sales networks and the internal community Note that a sponsorship activation affects the French population as a whole, including the famous Gen Z. Sponsorship, instructions for use 3 good reasons to focus on sponsorship and 3 key steps to implementing…

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