Internal communication in the hybrid era

The advent of digital then the global health crisis pushed companies to increasingly turn to a hybrid mode of operation. In order to always adapt to the new challenges created by hybrid, your company must constantly review and readjust its objectives, its methods and its mode of operation, in all areas, starting with internal communication. With teleworking, virtual coffee breaks and remote meetings, internal communication has been transformed and it is necessary for your company to rethink it. We Are COM gives you all the keys to succeed in your internal communication in the age of the hybrid. 

Hybrid work: what are the challenges for your company? 

As a reminder, Hybrid working is a flexible way of working that allows you to combine face-to-face work and teleworking. The share of both is defined by the company, so it will vary from one workspace to another. Some organizations require four days of on-site work and only one day of remote work while others will offer a more equitable balance to their employees. 

In certain rarer cases, it is up to the employee to choose how they want to divide their working days in person or remotely.  

According to 2022 “Teleworking and Hybrid Organizations” Barometer, 80% of French people have a good image of teleworking and 69% of managers believe that teleworking increases the productivity of their employeess. For many employees, setting up a hybrid workspace is therefore a good thing. But we must not forget that within the company, it brought new issues and challenges: 

  • The need to create a workspace phygital, that is to say, which allows you to work in the same way whether you are on site or remotely. This is possible in particular thanks to tools that offer the possibility of working online, with others and in real time: Trello for project management; Google Workspace for sharing and editing documents; MindMeister for brainstorming; Skype for quick exchanges between team members… 
  • The need to facilitate sharing and access to information for all employees, even if they are at a distance. Everyone must be able to access the information they need immediately and without difficulty so as not to compromise their ability to work quickly and efficiently. This is possible thanks to an intranet system. 
  • Because in a hybrid workspace, we work much more digitally, IT security must be strengthened. 
  • The usefulness of rethink management and internal communication processes, who can be upset in a workspace where everyone is not physically present. 

Finally, hybrid working impacts company culture, team cohesion and employee experience in the workplace. These issues are closely linked to those of internal communication. 

What is the importance of internal communication in the hybrid era? 

Internal communication is very important within the company. Above all, fluid and effective internal communication allows good flow of information within the workspace. But also, it makes it possible to establish a pleasant working climate, to improve the eemployee experience and, therefore, to boost theemployee motivation and productivity. Thanks to good internal communication, teams are more united and therefore work better together. 

Finally, good internal communication makes it possible to resolve any problems that arise within the workspace before they turn into a crisis. This has the positive consequence ofrelieve managers of their role as mediator, but also to do win time to all teams that could have been involved in the internal crisis. 

Concretely, effective internal communication can be achieved through: 

  • The implementation of regular surveys to collect employee expectations, needs, satisfaction and dissatisfaction; 
  • Setting up individual interviews between managers and their employees for a two-way exchange; 
  • The creation of a is the international treasure business; 
  • Setting up instant messaging like Slack or Discord; 
  • Sending a newsletter “informal” internal which would remind everyone of their birthdays or launch competitions; 
  • Team building… 

Team management and the flow of information between employees are more difficult to manage when the team is separated into two spaces: physical and digital. To make internal communication as fluid in the hybrid space as it can be in a fully physical workspace, it is essential to rethink communication strategies and tools used within the workspace. 

How to rethink communication tools in the age of hybrid work? 

It is important to understand that today, the communication channels traditionally used in the workspace are no longer necessarily suitable. We must use new tools, which are based on new technologies and allow to “phygitalize” communication between employees, between managers and between teams. For example : 

  • A drive space to send and store work documents (Google Drive, Dropbox, etc.); 
  • Instant messaging, videoconferencing and virtual meeting applications (Skype, Zoom, etc.); 
  • An online office suite for co-editing documents in real time (Google Workplace); 
  • A project management tool (Trello, Monday, Asana, etc.). 

Many companies have chosen toadopt a platform centralized which provides access to all employees, in a single digital space, to all information and tools digital necessary for the exercise of their work, but also for the life of the company. These so-called centralized platforms intranets must, obviously, be accessible from a third-party computer (personal computer used at home, public computer used from a library or coworking space, etc.). This access can be protected by a password. 

Within the intranet, you can find, in addition to the information and files necessary to carry out your daily tasks: 

  • A news feed and notifications system; 
  • Tools allowing communication between colleagues: online chats, communities bringing together employees with the same profession or the same centers of interest, shared agendas, etc.; 
  • A shared calendar where you can note everyone's company events and absences;  
  • An online business document search tool; 
  • A project monitoring and management tool; 
  • Virtual meeting rooms and online coffee breaks; 
  • Human resources tools allowing you to send an expense report or take leave, for example. 

Why do you need to know how to properly measure the effectiveness of your internal communication? 

After the implementation of a new strategy and new internal communication tools, you will need to measure their effectiveness in order to identify future avenues for improvement. This is an essential step since, if you have no idea of ​​the impact of your internal communication, you will not be able to adapt it to the needs of your employees. 

To be able to properly measure the effectiveness of your internal communication strategy, you will need to put in place several KPIs, key performance indicators. 

First, you will measure employee awareness, interest and engagement facing the different communication tools that have been implemented internally: 

  • How many employees have opened the latest newsletters? 
  • How many are subscribed to blog of the company? 
  • How many interact on corporate social networks?  

For more precise and concrete feedback, carry out internal surveys. 

Second, you will be attentive to changes in the behavior of your employees. By asking yourself the right questions and collecting the right measurement indicators, you will be able, for example, to estimate the changes induced by an internal communication campaign (organization of an event, publication of a newsletter with a call-to- action, implementation of new socialization tools, etc.). Did this campaign increase the engagement of your employees within the company? 

The last step, and also the most crucial, is to measure the impact of your internal communication on the economic and commercial aspects of your company. Does your internal communication really have an impact on employee productivity and therefore on your bottom line? To do this, you will have to find the relevant economic and commercial indicators and link them to your internal communication: 

  • Retention rate; 
  • Employee productivity indicators; 
  • Customer satisfaction… 

The study and analysis of the different KPIs can help you identify some ways to improve your internal communication strategy. By identifying what's working, what's not, what you need to keep and what you need to eliminate, you can increase the satisfaction and motivation of your employees, increase their productivity and improve your company's results. 

In conclusion, a good internal communication strategy and good measurement of it can become a valuable aid for the company seeking to adapt to hybrid challenges. 

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