Sponsoring: what activation strategies before Paris 2024? Season II

The Paris Olympic and Paralympic Games are fast approaching. The athletes are in the starting blocks. The fans are snapping up the remaining places... And the brands in all this? Well, they too are taking part in this XXL sporting event. 206 nations, 41 Olympic sites, 15 million visitors… enough to considerably increase its visibility and increase its notoriety. The We Are COM Club looked at the activation strategies of the official partners of Paris 2024, just a few months before the big launch. Restitution of the inspiring testimonies of Maxence Castagnol, Eve Zuckerman and Simon Van de Steene. To go further, discover our tutorial “everything you need to know before Paris 2024”. Maxence Castagnol Paris 2024 Partnership Communications Lead at Sanofi     Eve Zuckerman Director of the Paris 2024 Partnership at Groupe Carrefour   Simon Van de Steene Director of the Paris 2024 Partnership at Groupe Danone…

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