The Paris Olympic and Paralympic Games are fast approaching. Athletes are in the starting blocks. Fans are fighting over the remaining spots... And what about the brands? Well, they're also taking part in this XXL sporting event. 206 nations, 41 Olympic venues, 15 million visitors... enough to significantly increase its visibility and boost its brand awareness. The We Are COM Club has looked at the activation strategies of Paris 2024's official partners, just a few months before the big launch. Here are inspiring testimonials from Maxence Castagnol, Eve Zuckerman, and Simon Van de Steene. To learn more, check out our tutorial "Everything you need to know before Paris 2024." Maxence Castagnol Paris 2024 Partnership Communications Lead at Sanofi Eve Zuckerman Director of the Paris 2024 Partnership at Groupe Carrefour Simon Van de Steene Director of the Paris 2024 Partnership at Groupe Danone…
Sponsoring: what activation strategies before Paris 2024? Season II
