The sound signature: guarantee of singularity, identification and memorization

Ah, sound identity, communicators know it, it is essential for memorization. Who doesn't remember the famous "tadadada", the McDonald's sign or the 4 emblematic notes of the SNCF group's communications? And did you know that? Recently, government communications have taken on a whole new sound signature. To find out more, the We Are COM team went to interview Michaël Nathan, Director of the Government Information Service – SIG. A look back at an inspiring brand architecture transformation. Hello Michaël, to begin with, we would like to know your definition of public communication. Michaël Nathan: This is a vast debate. The terms “communication” and “public” are both quite generic and very precise. I would say that public communication is the explanation and promotion of public policies, in order to make them understandable, intelligible and accessible to all. Indeed, it is……

This content is reserved for members.

  • Unlimited access to WeAreCOM.fr content
  • Invitation to monthly Club We Are COM workshops
  • Member area and directory
  • ...





I am already a member

Leave comments

Your email address will not be published. Required fields are marked with *