Public relations trends for 2024

The field of communication and public relations has undergone significant evolution in recent years, influenced by societal demands and generational demands. A multi-faceted context is setting in at the start of 2024, prompting us to reflect on the elements that now define effective public relations, shaped by the aspirations of shareholders. It is undeniable that many companies and young brands often seek to use public relations to promote their products. However, as journalists frequently point out, the media are not communications agencies. This has become a differentiating element for names such as Streetpress or Médiapart, which favor the construction of information. Thus, the media must find a balance in their reporting, between information and promotion, just like brands. It emerges from this delicate exercise that journalists seek above all to resolve problems and provide…

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