At We Are COM, we don't use a crystal ball to predict tomorrow's skills, but an analysis of trends in our professions, in an increasingly complex, uncertain and volatile context. Go further and discover how to take control of your career through the Club We Are COM !
Skill: knowing how to communicate with AI
It's everywhere and threatens our jobs. Yet theArtificial intelligence will undoubtedly be a true ally for tomorrow's communicator. Text summarization, rapid image editing, automation… AI can simplify many tasks – provided you know how to use it, how to "talk" to it That's why it's important to start training today. Tomorrow's communicator will need to master the art of the prompt !
Skill: managing complex projects in support of the company's CSR commitment
Another fundamental trend is the integration of issues CSR in all facets of communication. Among the most sought-after skills, we already find the complex project management, knowledge of advocacy and mobilization strategiesTomorrow, the mastery of the legislative framework, labels, but tools dedicated (impact assessment for example) will be key for communicators.
Skills: technological analysis and expertise
Finally, the personalization of communications will continue to accelerate. To meet this need, communicators will have to develop even more analytical skills. The integration of data into our business, in service of a ROI-focused dimension, tends to bring marketing and communication closer together.
It should be noted that the advent of new technologies and communication spaces, such as the metaverse, also marks the integration of increasingly technical profiles within the communications departments.
In summary…
Tomorrow's communicator will still be a creative, committed, and innovative professional. To stay ahead, it's now essential to train in the new tools (AI, personalization algorithms, for example) and challenges of tomorrow's world.
