Panzani: useful and pleasant communication

To eat yes, but always with a smile, that’s Panzani’s ambition. The French leader in pastas and sauces is committed to the food transition, with good humor. Deciphering a responsible and joyful communication strategy, alongside Audrey Luc, Communications Director, COM RSE and Public Affairs at Panzani. How can we combine responsibility and joviality? How to raise awareness with solarity? The appetizing recipe for an original communication strategy. Hello Audrey, what definition would you give to responsible communication? Naturally, responsible communication means communicating your commitments in social and environmental matters. But it is also and above all communicating with authenticity and transparency. At Panzani, it is this quest for authenticity and transparency that guides us every day. It is in this approach, for example, that we have opened our manufacturing sites, our research centers and even our new headquarters to several of our stakeholders. Responsible communication is communication…

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