With more than 40% of French people being seduced by this audio format each month, the podcast has settled comfortably into our lives, accompanying us in our most personal moments. And in a context where authenticity and commitment are becoming the key words for brands, the podcast offers a privileged platform for narrations and original content, allowing listeners to be immersed in rich and immersive universes 😲 So must- do we necessarily develop our brand podcast? What are the best practices ? A look back at the We Are COM Club meet-up which highlights this format and feedback from the MACSF. The We Are COM Club meet-upsMeet-ups are monthly meetings to discuss between peers on a theme or everyday challenges. Click here and find the program of the next meetings now! Branded podcasts: for…
The podcast, a new must-have for COM'?
