Speechwriting: communication for managers

Communicators, you know how to express yourself on behalf of your organization. But do you know how to speak out on behalf of its leaders? How to construct the words of a third party? What are the best practices for this very particular form of communication? The We Are COM Club has surrounded itself with three experts in the sector to lift the veil on substitution writing. Laure-Anne Warlin (Sodexo), Antoine Momot (Talan) and Ziad Gebran (AXA) agreed to answer our questions: a real lesson in inspiration, writing and communication. Anne-Laure Warlin, Insights & Foresights Expert, in charge of supporting group leaders at Sodexo Antoine Momot, Group Director of Influence and Co-Director of Content at Talan Ziad Gerban, Director of Press Relations, Reputation and of shareholder communication at Axa What are your main missions to support managers? What do you treat and for whom? Of…