Sporting event: Visibility to-do list

What steps should be taken to guarantee the visibility of a brand during a sporting event? On the occasion of the Paris 2024 Olympic Games, the We Are COM team looked into the question. Take advantage of this practical cheat sheet for a flawless event operation, to be applied to increase your visibility, increase your notoriety and capitalize on your sympathy capital. Before D-Day, warm-up The objective? Ensure that your brand is closely linked to the future sporting event, even before it takes place. The watchwords? Benchmark and brainstorm. Exploration: find out what is being done and has already been done. What collaborations have your competitors had on sporting events of the same type? How have they deployed their sponsorship activations? On which media? To which targets? All questions are good to ask, this benchmark will nourish you throughout…