In a world where visual content reigns supreme, generative AI opens a fascinating new chapter for communications professionals 🤯 This technology enables the creation of tailor-made images and videos, radically transforming the way brands interact with their audience. For communicators, it's an invitation to rethink content creation, offering limitless possibilities to captivate, engage and tell stories in ways previously unimaginable. In this We Are COM Club workshop, we will discover the most useful tools for communicators, with use cases and the advantages and disadvantages of each. Let's go! 🚀 A Short History of Generative AI Image generative artificial intelligence works by analyzing thousands, or even millions, of existing images to understand and learn the various patterns, textures, and shapes they contain. Based on this data, it is able to create…