To sustainably build the world of tomorrow, let's start by reviewing our ways of working and reconsidering our economic models. Challenge accepted for Onepoint, which proposes to go beyond the obvious.
Decryption of the the countryside employer branding that is as fun as it is impactful, “Beyond the Obvious”, the architect of the major transformations of companies and public actors.
Development goal
When it comes to employer branding campaigns, Onepoint never ceases to surprise us. Once again, ingenuity is there with “Beyond the Obvious”.
🎯 The objective in terms of recruitment? Recruit 1500 new talents in France and internationally.
🤩 The talent objective? At Onepoint, talent is king! Indeed, these are truly placed at the heart of the entire corporate culture. Everything is carefully thought out to promote personal development alongside professional development. They are convinced: the workspace is above all a living space, in which everyone must be able to flourish.
Sport, music, collaborative workshops, medical consultations and even breastfeeding cocoons, everything is planned for the well-being of employees. On the work policy side, we are focusing on the flexibility of teleworking and geographic mobility. And it works, since the co-option rate exceeds 35%.
The concept “Beyond the Obvious”
How to communicate about this particular company policy? How to engage talents and future talents in these new working practices? 🥁 By diverting the codes of classic recruitment and going beyond the obvious, Onepoint answers!
On the one hand, Onepoint has chosen to give voice to its employees, in a recruitment campaign 100% carried out internally. Everyone was invited to share their own experience within the group, behind the tagline “Beyond the Obvious”. What could be more authentic than unfiltered communication, presenting real feedback and real images of the company's daily life?
Through a poster campaign and a campaign social media, the talents were therefore able to demonstrate the unique Onepoint collective experience, by pushing the limits of the conventional. Offbeat visuals and anecdotes are there, we'll let you judge for yourselves!
On the other hand, and to go further in the immersion, Onepoint organized a unique open house operation. The idea? Offer a collective adventure to talents and future talents, directly from their iconic living spaces, which reflect hospitality and a sense of welcome, the founding values of the group.
Indeed, their work spaces in Paris, Aix-en-Provence, Bordeaux, Lyon, Nantes, Rennes and Toulouse opened their doors simultaneously last March to offer participants the opportunity to experience an innovative human event.
🎸Workshops, various demonstrations, conferences around artificial intelligence, cybersecurity, data, the Report… were organized, followed by an original job dating, all in a friendly atmosphere supported by an in-house music group. Let's take a look at the result!