Content factory: the new organizations of communication departments

How can we pool resources across the entire company for greater consistency and impact? To respond to this challenge, many communications departments are developing their organization into a “Content Factory”. But how to put this new organization in place? In this workshop, the We Are COM Club reveals the advantages and challenges of six models, illustrated by the concrete example of companies: Crédit Agricole, Total Energies, Société Générale, France Travail, Airbus and Danone. The content factory, the internal agency serving the company In recent years, the multiplication of communication channels across different subsidiaries, business lines or countries has led to a loss of vision and overall control of communication by the communication departments. Faced with this challenge, more and more companies have reorganized their COM teams in the form of “Content Factory”. The concept ? Gather…

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