“Making employees shine means benefiting from that shine,” proclaims Mélanie Dimberton, Communications & Cultural Change Support Leader at Crédit Agricole Technologies & Services. The goal of this IT partner of the 39 regional banks of the Crédit Agricole group? Engage employees and future employees at all levels and in multiple ways. Team rituals, internal newsletters and podcasts, corporate events… nothing is left to chance when it comes to employee engagement. How do you involve all stakeholders in a company project? How do you unite them around a common strategic direction? Mélanie Dimberton, a member of the We Are COM Club, agreed to answer our questions and share her best practices in terms of attractiveness and engagement. Mélanie, to begin, we would be curious to know your definition of corporate communication. Corporate communication is an essential pillar in the overall strategy of any company. It plays a crucial role in how a…
Crédit Agricole Technologies & Services: Employee horizon
