Employer brand: the keys to attractiveness

Employer brand attractiveness

How to stand out in promoting your brand (employer and not only) in order to attract, recruit and retain the best talent? What steps can be taken to mobilize internally in recruitment? Events, influence, career site...What are the most effective mechanisms? To answer these questions, the We Are COM team gives the floor to three feedbacks: Decathlon with Fayçal Belmadi, Mazars Employer Brand Communication Manager with Manon Manzanares, ENGIE Solutions HR and Employer Brand Communication Manager with Romy Kalt, Communication Manager employer brand Overview of daring and, above all, well-thought-out employer brand campaigns. The Decathlon Manifesto Decathlon’s main challenge? Recruit more than 1 employees, in more than 500 different professions. To address this very wide range of targets, the sports equipment manufacturer has chosen to treat employer branding issues with as much rigor and rigor as…

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