“Never forget to create and innovate, whatever the subject or field,” rightly reminds us Anaïs Guthleben, Deputy Director of Communications at AGPM Group. The leading group in military pensions is doubling down on its inventiveness to involve both internal and external stakeholders in the deployment of a large-scale strategic plan. How do you embody and legitimize a brand? How do you reflect its strategic expression? Through communication! Content strategy, events, social media… Anaïs Guthleben reveals a highly inspiring 360° communication plan. As Deputy Director of Communications at AGPM Group, how do you define communication? For me, communication encompasses three essential notions: embodiment, legitimacy, and of course, the strategic aspect. It seems to me that these three concepts are the most appropriate for defining communication expertise. An expertise whose role is to embody the brand and reflect its strategic expression, both internally and externally.…
Innovation and creativity at the service of the AGPM Group
