Communicators, let's dare to push open the door to a veritable "cabinet of curiosities" to discover the societal trends that impact and explain the evolution of brand discourse. "Archives of the future" that question our relationships with truth, technology, and authenticity. As you can see, like every year, the We Are COM Club was fortunate to welcome Elodie Mielczareck, a semiolinguist specializing in verbal and nonverbal language. Let's explore together the depths of our collective unconscious and our societal imaginations. Ready for a lesson in semiology applied to communication? Shall we take stock? What is an imaginary? It is a useful clue to anticipate and understand the world we will have to face tomorrow, and all that it will imply. Absolute truth does not exist, however, taking an interest in words and the mutations of language offers avenues for understanding these future realities. Let’s explore…
The imaginations of tomorrow's communication
