Liana Ramiandrisoa is convinced: “Brand communication aims to build consumer trust and sympathy for the brand, beyond simply promoting its products and services.” MVola, Madagascar’s leading FinTech banking operator, reminds us that the services provided by communication are, above all, citizen services. To further explore this reflection on the role of communication, we met with Liana Ramiandrisoa, Head of Institutional Communication and Brand Content at MVola and member of the We Are COM Club. Hello Liana, what would you define communication? I would say that communication is similar to influence. Indeed, it is about reaching a target, most often through emotion, to encourage them to take action or take a position. Even if the goal is common, there are many ways to achieve this, whether it is…
Trust and sympathy, COM according to MVola
