Imagine a team of engaged employees, ready to propel your brand to new horizons 🚀 That's what an "ambassador" program promises. They allow your teams to become true spokespeople, sharing their enthusiasm, their expertise - and your news - on social media. Discover how to transform your employees into effective and authentic ambassadors, while strengthening your company's reputation and credibility. We dive into the world of employee advocacy with this summary of the Club We Are COM Workshop 🎯 The importance of an ambassador program 53% of Internet users trust a company employee more than its CEO 👀 To give more scope to their objective, progressive companies rely on their employees to make them ambassadors, highlighting the inextricable link between the employee and customer experience. Much more than a fad, employee advocacy is a powerful communication strategy to humanize...
Ambassador program: when the voice of employees makes the difference
