Imagine a team of committed employees, ready to propel your brand towards new horizons 🚀 This is what an “ambassador” program promises. They allow your teams to become true spokespersons, sharing their enthusiasm, their expertise – and your news – on social media. Discover how to transform your employees into effective and authentic ambassadors, while strengthening the notoriety and credibility of your company. We dive into the world of employee advocacy with this summary of the We Are COM Club Workshop 🎯 The importance of an ambassador program 53% of Internet users trust an employee of a company more than its CEO 👀 To further their objective, progressive companies are banking on their employees to make them ambassadors, highlighting the inextricable link between the employee and customer experience. Much more than a fad, employee advocacy is a powerful communication strategy to humanize...
Ambassador program: when the voice of employees makes the difference
