Quebec greenwashing? It is the dissemination of false information or incomplete facts to create an environmentally friendly public image. The risk ? Considerable bad buzz, as well as legal sanctions. 😲 Whether to highlight the ecological benefits of a new product or a global engagement approach, each communication must be carefully prepared. So how do we communicate correctly? How to avoid public greenwashing? 🚀 Mohamed Mansouri, Deputy Director of the Professional Advertising Regulatory Authority – ARPP – shares his best practices with members of the We Are COM Club. This expert in ethical and sustainable communication deciphers the main guidelines and specific regulations to govern environmental claims and never fall into the trap of greenwashing. Hello Mohamed, you are Deputy Director of the Professional Advertising Regulatory Authority. Can you tell us a few words about this organization? The Authority of…
Anti-greenwashing and good practices
