Imagine a communication strategy where each local campaign resonates perfectly with the global vision of your company 🌍🎯 This is what glocal communication promises. It allows you to combine global coherence and local relevance, while maximizing the impact of your initiatives on various markets. Find out how to harmonize your global and local communications efforts, drawing inspiration from best practices from Bureau Veritas and Decathlon. We dive into the fascinating world of glocal communication with this summary of the We Are COM Club Workshop 🚀 Bureau Veritas: from local to global Bureau Veritas, world leader in testing, inspection and certification, is present in 140 countries with 82 employees . For them, glocal communication is not an option but a daily necessity. Their credo? “From local to global”. Annual highlights: a unifying strategy 📅 To strengthen cohesion, Bureau Veritas is organizing five key days…
Glocal communication: the perfect balance between global and local 🌍🌐
