How can we regularly mobilize journalists and give voice to the company's various topics (partnerships, commercial offers, brand commitments, etc.), nationally but also locally? Faced with the advent of digital technology, the evolution of the media landscape and now the emergence of artificial intelligence... press relations must undoubtedly reinvent themselves. Are you interested in discovering how to innovate in your relations with the media and (further) promote your company throughout the country? Dive with us into the renewal of press relations thanks to the report of this dedicated meet-up. The opportunity to discover, through feedback from Orange France, best practices for communicating with impact. Press relations always legitimate 😇 First of all, let's be sure, press officers are more essential than ever. In fact, for 45% of journalists, they represent their second source of information. And 57% of them expect them to provide them with data and…
The renewal of press relations
