Communicators, get ready! Whether you're relaxing or at the office, New social media trends can't waitTikTok continues to shatter watch records, LinkedIn is refining its company pages, and Instagram is adjusting its algorithm to boost content creators. These are all innovations you shouldn't miss to stay ahead of the curve and shine across all your channels ✨
As a bonus, join us in the Behind the scenes at the Cannes Lions with an exclusive sharing of experiencesBetween breathtaking drone shows and inspiring encounters, discover how the world's greatest creatives are redefining the codes of communication.
Ready for a dose of pure inspiration? Let's go!
What's new on the social media front?
😮 Social media continues to dominate the daily lives of the French, and the figures prove it. TikTok, a true phenomenon, sees its users spend an average of 21 hours and 30 minutes per month on it. an impressive figure that far surpasses its competitors.
Facebook, although still popular, is experiencing a decline with approximately 12 hours per user per month. Engagement rates, meanwhile, are plummeting.On Facebook, for example, the average engagement rate is only 0,063%. In comparison, Instagram and TikTok show slightly higher rates, but the general trend is downward.
This data highlights the challenges brands face in capturing and retaining the attention of their audiences in a an increasingly competitive digital landscape.
Algorithms and formats: social media in search of (re)invention
On the side of LinkedInThe world's leading professional social network has decided torefine its algorithm, to focus on the long-term valorization of publicationsSome posts, described as “cold,” could be promoted for several months to a targeted audience 🎯
The network with a billion members also announced a new offer aimed at small businessesDubbed “Premium”, it offers a range of tools for business pages, allowing you to gain in visibility and commitment.
At Instagram Also, the algorithm is evolving. The network has acknowledged having excessively favored large accounts and aggregators. to the detriment of creators producing original contentTo rectify the situation, the social network decided to bring three major changes to its algorithm:
- The REELS of small creators are valued
- Original content is preferred.
- Content aggregators are removed from recommendations
Adam Mosseri, CEO of the platform, also revealed that Instagram's algorithm now grants particular importance is placed on user sharing of posts ↗️
Finally, on the TikTok side, we put theArtificial intelligence serving the brandsThe Chinese social network has unveiled catalogs of avatars and voiceovers to allow brands to produce videos with little or no filming.
Discover the latest features from WhatsApp, YouTube, Facebook, and X in the replay and support materials from this meet-up at the end of the article 📝
🦁 Trip to Cannes: Lions 2024, International Festival of Creativity
During this meet-up, Suzanne Dewavrin, Advertising Manager at Airbus, also shared her memorable experience at the Cannes Lions. This prestigious event, often compared to the Oscars of advertising, brings together thousands of professionals from around the world. Our intrepid reporter was particularly impressed by the diversity of the participants and the enormous creativity displayed by the brands presentShe described a festival where discussions and debates on topics such as... Sustainability, inclusion et intelligence artificial dominate, offering an inexhaustible source of inspiration.
Suzanne also highlighted the spectacular executions of brands like Snapchat and Netflix, which compete to capture attention with originality. She found invaluable value in the multiple activities on the sidelines of the costly ceremonies, enriching his network and creativityThe drone shows orchestrated by a New York agency made a particularly strong impression, setting a new record with 1400 drones illuminating the Cannes night sky ✨
Suzanne strongly encourages all communication professionals to participate in the Cannes Lions at least once in their career to benefit from this unique and inspiring dynamic.She described Cannes as a condensed week of training and networking, where every street corner is brimming with new ideas and enriching encounters. For her, it's an experience that Boosts creativity and provides renewed energy for future projects 🚀
Suzanne's links to learn more about this 2024 edition
- Cannes Lion Official Wrap Up Report
- Cannes Lion Wrap Up – For other brands
- Podcast: The Cannes Lions Insider's Guide
Brands & social media: 3 examples at the heart of the trends
CNES creates its own role-playing game to engage its audience
Since 2022, CNES has been working annually with influencers on a role-playing game specifically designed for them, in order to popularize key concepts.
The 2023 event broadcast attracted over 300,000 live viewers on Twitch. These videos are also available for replay on YouTube and are being shared by participating influencers.
Leroy Merlin is riding the wave of "WTF" formats
The DIY chain has decided to create its own version of "Liam," a crazy handyman obsessed with galvanized steel. His nonsensical videos have captivated millions of people!
@leroymerlin Like Liam from Leroy Merlin Basse Goulaine Pôle Sud, furnish your interior with square galvanized steel and expansion screws 🔩 #leroymerlin #trend #galvanizedsteel
Aprizo, the king of social media "trends"
The ready-to-wear boutique exploded online thanks to a relaxed community management approach, in line with current trends.
@aprizo_off Is this video worth a reward for Salimata or not? #aprizo #good plan #shoe #mall #shopping #bay2 #boutiqueaprizo
🎥 The replay and materials from the workshop
