How to succeed in your creative brief? What if it was enough to ask yourself the right questions? 🤫 The We Are COM Club dedicated a workshop to the secrets of the perfect brief. The creative brief must be a real guide to creation for creative teams, internally or externally. Like the project brief, this document takes the form of a roadmap, which determines the objectives, constraints and specific elements to be put in place. 🎯 To take stock of the fundamentals of the project brief, do not hesitate to consult “The art of the brief: the keys to communicating effectively on your projects”. What are the 7 specific questions of the creative brief? The creative brief is constructed almost like a classic brief. Its great particularity lies in its set of practical questions and planned answers. #1 – What do you want to talk about? A…
Succeeding in your creative brief: questions to ask yourself
