In the world of communication, a good brief can make all the difference between a successful project and a flop. But what is a brief, and why is it so important? A brief is the compass of your communication project, whether to launch a new campaign, create captivating content or organize an event. This We Are COM Club workshop allows you to dissect different types of communication briefs: the project brief, the creative brief, and specific briefs for goodies and photos. You will find practical tips, concrete advice and inspiring examples to structure your ideas and write effective briefs. Prepare to transform your projects and motivate your teams with clear and impactful briefs! 🚀 The art of the brief: making the implicit explicit The brief is an essential framing document that defines the objectives,…
The art of the brief: the keys to communicating effectively on your projects
