There's nothing like a reading break to clear your head. What's the latest book that caught the attention of the We Are COM team? "The 50 tools of the event creator: a method for action". As soon as it was read, it was done! We went to meet Christophe Pascal. On the occasion of the release of his latest book, this author, teacher and communicator specializing in events and their strategies reveals the DOs and DON'Ts of event creation. I order Hello Christophe, to begin, we would like to know your definition of event communication? Event communication consists of rising above the countless messages that solicit us on a daily basis, thanks to an impactful event. To mark the minds of its targets, it is necessary to create a memorable experience by making them live a unique moment of emotion. Finally, whatever the…
Creating events: how to do it!
