Want to dive into the world of communication and marketing like never before? The We Are COM team will take you on a journeyBehind the scenes of the biggest branding successes (and memorable failures), data driven marketing, And some management de crisis with 5 must-see documentaries. Perfect for fueling your strategic thinking and sharpening your vision of the profession. – all from the comfort of your sofa 🛋️
1. “Behind our smoke screens (The Social Dilemma)” (2020)
📺 where to see it : Netflix
👀 Why see it?
“The Social Dilemma” is a must-see for any communications professional. This documentary isexplores the impact of social networks on society and sheds light on the underlying mechanisms that influence our behaviors. Through interviews with former employees of Google, Facebook and other tech giants, it reveals how these platforms manipulate our choices and how does this work?sharpens digital communication strategies. A critical look at the ethical challenges that communicators face today.
💡 What we get from it:
- Ethics and transparency : the need to rethink our use of social networks to preserve public trust.
- Iimpact on storytelling : how to adapt our stories to remain authentic in a digital world.
2. “FYRE: The Best Festival That Never Happened” (2019)
📺 where to see it : Netflix
👀 Why see it?
This is the story of a monumental failure of communication and marketing. The documentary “FYRE” traces the debacle of the Fyre Festival, which was presented as a luxury event but which turned out to be a catastrophe logistics. This documentary is a valuable lesson on the importance of authenticity and transparency in communication, as well as the dangers of a unfulfilled marketing promise.
💡 What we get from it:
- Crisis management : the importance of crisis preparedness and responsiveness.
- Marketing Promises : the risks of overselling a product or event without having the resources to carry them out.
3. “Abstract: The art of design” (2017-2019)
📺 Where to see it : Netflix
👀 Why see it?
“Abstract: The Art of Design” is a documentary series that dive into the creative world of influential designers, including those who shape the visual identity of major brands. Each episode focuses on a different creator, exploring how design and branding are used to communicate effectively and create memorable experiences. A great way to cUnderstand how the art of design influences marketing and brand perception.
💡 What we get from it:
- Visual branding : how design can strengthen brand identity and recognition.
- Innovation and creativity : draw inspiration from the best to push the limits of creativity in communication.
4. “Squeezie: Thank You Internet” (2020)
📺 where to see it : Amazon Prime Video
👀 Why see it?
This documentary offers a captivating look at the journey of Squeezie, one of the greatest content creators in France. “Merci Internet” highlights the importance of personal branding in the digital age, where a good communication strategy can transform a simple enthusiast into a brand in its own right. For communicators, it is a fascinating case study in community building and authentic engagement.
💡 What we get from it:
- personal branding : the power of authentic communication and direct engagement with your audience.
- Content strategy : how to build a loyal community through relevant and regular content.
5. “The great hack: the Cambridge Analytica affair” (2019)
📺 where to see it : Netflix
👀 Why see it?
“The Great Hack” explores the Cambridge Analytica scandal and How users' personal data was used to influence elections and public opinion. This documentary is a dive into the world of data-driven marketing, revealing the ethical issues related to the exploitation of data for commercial and political purposes. A powerful reminder of the rresponsibility of communicators in the use of data.
💡 What we get from it:
- Data marketing: The importance of ethics in using data for marketing campaigns.
- Societal impact: How communication can influence public debate and why it is crucial to do so responsibly.
These documentaries offer a a wealth of information and thoughts on the challenges, mistakes, and triumphs that mark our professions. By watching them, you will not only be able to get inspiration from best practices, but also understand the pitfalls to avoid and the challenges to overcome. So, are you ready to dive into these inspiring stories? 🎥
